The battlecard

Lead → opportunity, in five moves.

A rep-first workflow for USPS shipping sales. Pick a target, understand it, shape the opportunity, prep the call, follow up — with one copy-ready prompt per step.

5 modules 5 prompts ~15 min per account · for internal prep only
The workflow

Five modules, one steady rhythm.

1

Lead Finder

Surface likely-fit shipping accounts in your territory.

ProspectingWhere to focus
2

Research Brief

Turn one account into a concise, sourced context sheet.

ResearchWhat you need to know
3

Opportunity

Shape research into fit, value, timing & priorities.

OpportunityWhy this account, now
4

Call Plan

Prep discovery angles, likely pain, questions, objections.

ConversationHow the call goes
5

Follow-Up

Draft the next-touch cadence with timing & messages.

MomentumKeep the deal moving
Quickstart

Fastest path from cold name to warm call.

Fifteen minutes, five prompts, one account. Do this in order.

1.

Pick one account

One name, one segment, one territory — not a list.

2.

Run Lead Finder

Confirm it's worth researching before you spend real time.

3.

Build the brief

Gather context, likely shipping profile, and prep notes.

4.

Shape the ask

Turn the brief into a real opportunity with fit & timing.

5.

Prep & follow up

Draft the call plan, then the next-touch sequence.

Best order →
Lead Finder Research Brief Opportunity Call Plan Follow-Up
Copy-ready prompts

One prompt per module, ready to paste.

Grab the module you need, drop it into ChatGPT (or Claude, or Gemini), and fill in the inputs. Each prompt is scoped for internal sales prep only — nothing gets pushed to a customer directly.

01
ProspectingTop of funnel

Lead Finder

Identify likely-fit USPS shipping prospects in your territory or target segment.

[LEAD FINDER — USPS SHIPPING] You are helping a USPS shipping sales rep identify likely-fit target accounts for internal prep only. Inputs: - Territory: - Target industry / segment: - Account size band: - Shipping profile clues (weight class, volume, zones): - Priority criteria (growth signals, hiring, launches): Task: 1. Suggest 5–10 likely-fit accounts. 2. Explain why each may be relevant (public signals only). 3. Rank by likely priority. 4. Flag anything that is inference vs. verified. 5. Note what info is missing to confirm fit.
02
ResearchPrep

Account Research Brief

Turn one target account into a concise research and prep brief.

[ACCOUNT RESEARCH BRIEF] Produce an internal-use research brief for one USPS shipping prospect. Inputs: - Account name: - Website / any known info: - Anything the rep already knows: Deliver in this structure: 1. Company snapshot (industry, size, HQ) 2. Recent public triggers (last 12 months) 3. Likely shipping / logistics profile 4. Likely pain points (labeled as inference) 5. Useful prep notes for a first call 6. Sources (URLs + dates) 7. Confidence rating Rules: - Public info only, cite sources - Label anything inferred as INFERENCE - Mark unknowns as UNKNOWN, don't guess
03
OpportunityPrioritization

Opportunity Builder

Convert the research brief into a more actionable sales opportunity view.

[OPPORTUNITY BUILDER] Turn the attached / pasted Research Brief into an internal opportunity view for a USPS shipping account. Deliver: 1. Fit assessment (why us, why now) 2. Value hypothesis (1–2 sentences) 3. Timing signals (with source or "inference") 4. Priority level (High / Med / Low) + reasoning 5. Recommended next move (call, email, wait) 6. Open questions to resolve before contact 7. Confidence rating (1–5) Constraints: - Keep it internal-planning only - Do not draft external-facing pricing or commitments - Flag anything that needs approved USPS guidance
04
Call prepDiscovery

Sales Call Plan

Prep the call structure, discovery questions, and likely objections.

[SALES CALL PLAN] Build an internal call plan for a first / early-stage USPS shipping conversation. Inputs (paste from previous steps): - Research brief: - Opportunity view: - Meeting type (cold call, discovery, follow-up): - Time available (5, 15, 30 min): Produce: 1. Call objective (one sentence) 2. Opening (under 20 seconds, pattern-interrupt style) 3. Discovery questions in priority order (5–7) 4. Likely objections + suggested framing (not scripts) 5. What would make this call a "win" 6. Explicit next step to propose Voice: neutral, non-pushy, no fake urgency. Do not draft pricing or service commitments.
05
Follow-upMessaging

Follow-Up Sequence

Generate a post-call follow-up path with next-touch timing and drafts.

[FOLLOW-UP SEQUENCE] Design a multi-touch follow-up path after a USPS shipping conversation. Inputs: - Account name: - Contact role: - What was discussed (bullets): - Explicit next step agreed (if any): - Signals to reference (verified vs. inferred): Deliver: 1. Strategy summary (2–3 sentences) 2. 5–7 touchpoints across email, phone, LinkedIn 3. 14–21 day cadence with rationale per touch 4. Draft language for each email (subject + body) 5. What to skip if the prospect goes silent 6. Confidence rating Rules: - Neutral, human, pattern-based tone - No fake urgency, no "circling back" - Drafts are for rep review — not to send raw
Better inputs = better outputs

Four habits that make these prompts really work.

Broad questions give broad answers. Specific inputs give useful ones.

🎯

Be specific

Use a named account, territory, or industry — not "some shippers."

📎

Use real context

Add call notes, site links, or public account details. Skip the guesswork.

Stay practical

Ask for decisions and next actions — not a wall of explanation.

Review before use

Confirm pricing and service claims with approved USPS guidance.

A quick note: This battlecard is a rep prep tool, not a source of truth. Everything it produces is a draft — always cross-check pricing, service details, and customer-facing language against approved USPS systems before you send or say it.

Want the full library?

Nine more prompts live in the toolbox — for cold call roleplay, opportunity intelligence, goal tracking, and more.

Open the toolbox → Back home
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