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Customer Intelligence

Transform company facts into human strategy

Build comprehensive customer snapshots, generate detailed buyer personas, and create a reusable intelligence foundation that powers every conversation. This is your CRM-lite brain that connects research, call prep, and follow-up into one strategic system.

  • Generate decision-maker personas with KPIs, objections, and emotional state
  • Analyze shipping pressures and identify cost-saving opportunities
  • Create targeted meeting angles based on real business intelligence
New: The Account Persona Generator transforms your snapshot data into the human character you'll be talking to—complete with decision-maker psychology and likely objections.

The Problem Space

Most cold outreach fails not because reps lack effort — but because shipping decisions are complex, opaque, and highly contextual.

Before reaching out, you often need to understand:

  • how a company likely ships
  • where costs quietly accumulate
  • which assumptions may be wrong
  • and whether outreach even makes sense yet

FrostPal exists as a personal lab for exploring how AI prompts can support that kind of thinking — calmly, methodically, and without turning sales into noise.

Cold leads aren't cold because they're uninterested.
They're cold because the signal is missing.

In small-package shipping sales:

  • pricing depends on weight, zones, service levels, and mix
  • decision-makers often inherit shipping setups they didn't design
  • outreach fails when it ignores operational reality

Most sales tools jump straight to messaging.
FrostPal pauses earlier — at understanding.